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Strategies for using Scout

Episode 1 – OODA Loop for Ecommerce

Link to YouTube playlist w/ Transcript

In this episode we will investigate John Boyd’s OODA Loop to see how to leverage it to understand the right actions we can propose to the right customers.

Episode 2 – Four Types of Site Visitors

Link to YouTube playlist w/ Transcript

In episode two we take a look at the four types of website visitors as explained through the ancient Chinese philopsphy called the “I Ching”.

Episode 3 – Tackling Abandoned Checkouts

Link to YouTube playlist w/ Transcript

In episode three we’ll look at why abandoned checkouts happen, and what we can do, not only to recover them, but more importantly, to prevent them from happening again.

Episode 4 – Investing in Customer Experience

Link to YouTube playlist w/ Transcript

In episode four we’ll look at why customer service should be considered an investment.¬†We’ll see how Zappos uses this strategy to achieve a 75% retention rate.

Episode 5 – How to be more like Zappos

Link to YouTube playlist w/ Transcript

How can you achieve epic customer retention rates like Zappos’s 75%? Well, in this episode we will take a look at how you can get started very easily and cheaply.

Episode 6 – Five Benefits of calling to say “Thank You” to your Customers

Link to YouTube playlist w/ Transcript

Not every has the confidence to call customer and just say “thank you” but in this video we’ll explore the added benefits of doing this to hopefully encourage you to give it a try…at least once a week!

Episode 7 – Origin of the word “Shop”

Link to YouTube playlist w/ Transcript

Not every has the confidence to call customer and just say “thank you” but in this video we’ll explore the added benefits of doing this to hopefully encourage you to give it a try…at least once a week!

Getting the most out of Scout

For more tips and insights on how to get the most out of Scout, please visit this link.