The Customer Relationship Blog

Episode 7: The Origin of the Word “Shop” Etymology is the study of the origin of words and their meanings. What’s great about etymology is that it helps uncover significance from words, beyond just the present day definition. For example, the word “History”. The...

Episode 6: Five Benefits of Saying “Thank You” to Customers Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into...

Episode 5: How to be more like Zappos In Episode 4 we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this video, we’ll explore how you can adopt the Zappos model for your small business. There are five easy...

Episode 4: Investing in Customer Experience Have you ever wondered why advertising is considered an investment, but customer service is a cost? Many merchants are happy spending tens of thousands of dollars on advertising reaching new customers, but if customers try...

Episode 3: Tackling Abandoned Checkouts before they happen Running an online store is like sports. Sometimes you have the ball on offense. But sometimes you have to protect your goal with defense. Just like great teams, your store needs to learn how to play good...

  Episode 2: Four Types of Ecommerce Site Visitors The “i ching” is one of the oldest books in history and has been considered a source of wisdom for over 3,000 years. It uses eight trigrams to understand the stages of life. In this episode we’ll interpret the...

Episode 1: OODA Loop in Ecommerce The OODA Loop was developed by John Boyd, a military strategist, in the 1960’s as a decision making framework for fighter pilots in the chaos of air to air combat. The OODA Loop is broken down into four steps: Observation Orientation...

Why and How Zappos Prioritized Customer Service The "Why" is Simple A business's purpose is to solve a customer's problem, and make them happy as a result. And so if this is the purpose of a business, shouldn't that be where the company invests most of it's time and...

Introduction Reddit is like the comment section for anything and everything in the world. Reddit community members, aka “Redditors” are users that share their thoughts on almost any topic you can think of, organized withing subreddits. Subreddits are like threads...

Introduction Your website isn’t the only place online where your customers should be able to find and buy from you. Craigslist, Kijiji, Ebay, Etsy, Amazon, etc are all other online destinations where consumers are visiting for deals. And by listing your products and...

Big Brain, is a modern and eco-friendly furniture store based in Johor, Malaysia. Big Brain started out as a bricks and mortar retailer but in May of 2017 started an online store to better reach their modernizing customer base. Since creating an online, Big Brain...

1. Because you can! It literally takes less than 2 minutes to order a pizza through the Dominos mobile app. All you need to order a pizza for someone is their address. You obviously have this because you've (hopefully) fulfilled the customer's order. It might be good...

Upgrading the About page is our first Growth Tip Tuesday lesson! Since this is the first one we're going to start with something very easy, but super impactful. The About Us, or Our Story page is estimated to be the 2nd most visited page on an ecommerce site. Your...

Venom Motorsports, a private labeled motorsport bike store based in Ottawa, Canada, has been using Scout for over a year, and was in fact one of the first 5 Shopify stores to install the Scout app. It was started in 2012 by Moe out of his mom's garage and has grown...

Dropshipping is notoriously well known in the ecommerce entrepreneurship circles. Why? Because it requires no upfront inventory and platforms like AliExpress, and apps like Oberlo make it so easy that even children can get up and running in a matter of hours. But the...