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Origin of the word “Shop”

Origin of the word “Shop”

Episode 7: The Origin of the Word “Shop” Etymology is the study of the origin of words and their meanings. What’s great about etymology is that it helps uncover significance from words, beyond just the present day definition. For example, the word “History”. The...
Adopting Zappos-like Customer Service

Adopting Zappos-like Customer Service

Episode 5: How to be more like Zappos In Episode 4 we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this video, we’ll explore how you can adopt the Zappos model for your small business. There are five easy...
Investing in Customer Experience

Investing in Customer Experience

Episode 4: Investing in Customer Experience Have you ever wondered why advertising is considered an investment, but customer service is a cost? Many merchants are happy spending tens of thousands of dollars on advertising reaching new customers, but if customers try...