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Selling to the 4 Types of Website Visitors

Selling to the 4 Types of Website Visitors

  Episode 2: Four Types of Ecommerce Site Visitors The “i ching” is one of the oldest books in history and has been considered a source of wisdom for over 3,000 years. It uses eight trigrams to understand the stages of life. In this episode we’ll interpret the...
The OODA Loop for Ecommerce

The OODA Loop for Ecommerce

Episode 1: OODA Loop in Ecommerce The OODA Loop was developed by John Boyd, a military strategist, in the 1960’s as a decision making framework for fighter pilots in the chaos of air to air combat. The OODA Loop is broken down into four steps: Observation Orientation...